Successful Network Marketing is Attained from Within

Network marketing success is not something you can find "out there" through an opportunity, sponsor, or upline. Rather, it's an inside job. Success in network marketing need not come to only a select few. It is all about you in the long run, and it doesn't happen by accident. Success in any network marketing business is based on your productivity and taking action mentally, physically, and sometimes even more importantly, emotionally.In most online network marketing businesses today, you will hear more about their failures than successes, but truly, the only real determining factor in successful network marketing is who you look at in the mirror every morning. No marketing plan will ever determine your network marketing success. Nor will the product line or company. No matter how often you see it screamed from the scam forums, even your upline is not responsible for creating your network marketing success. Your uplines' responsibility to you is simply to help create and facilitate the *opportunity* for your success, i.e. to increase your odds of success with the support of guidance and training. It's up to you to decide how to use and implement that guidance.The journey to all personal network marketing success is paved with seeking education, learning, doing and growing. It is a must to learn some new skills and change some of your thinking, actions and reactions pertaining to online business. Most people don't understand this fact, but your success will be in direct proportion to your personal growth and development! Successful network marketing has many aspects and includes persistence, consistent promotion, and patience, but a positive attitude is equally critical to achieving successful results. Marketers with doubtful minds who lack self-confidence and determination to follow through on those key elements, even when given the best proven tools and systems for success ... will ... still ... fail.For network marketing success attainment, attitude is as important as ability. Attitude can seem like such a little thing, but it makes a huge difference in your personal and professional success. It is more important than skills, talent, experience, education or intelligence. To different people, the same world is a hell... or a heaven. A success-oriented attitude creates the positive difference. Nothing can stop the person with a positive mental attitude from achieving his goal. And on the other hand, nothing on earth can help the person with a negative mental attitude. A successful attitude is not something you are born with. Rather, it's something you have a choice about. Accepting the fact that there will always be some situations that are difficult and that there will always be problems to solve is essential. Having a successful attitude cannot alter what exists, but it can influence your future by helping you choose how to deal positively with the things you encounter every day. Your perspective on challenging situations, not the problem itself, will determine your success or failure.Regardless of the vehicle, upline, product, service or opportunity you choose, the choice to take massive, positive, and focused action to attain success, or to use massive lame excuses to produce mediocrity is totally up to you. At the end of every day, you and only you will ever determine your success ... or failure.
Take responsibility for it, get out there, and shine!
By: Barbie Zabel

Networking By Newsletter: Make Your Professional Organization Work Overtime

Your professional organization decides to send out a newsletter to the membership.They need an editor. Should you volunteer? After all, nobody reads these things, do they?That is what I thought when I was asked to edit a newsletter for the very first time. My group consisted of consumer psychology researchers and marketing managers."Just one thing," I said to the group's president. "Can I have a humor column?""You can have anything. We've had 3 editors in one year. We are desperate.""Okay, but just for a year or so." Six years later, I looked back on this experience as one of the most fun and most rewarding of my career.Running a newsletter offers unique opportunities for self-promotion, networking and contributing uniquely to your organization. You create a vehicle for members to brag about themselves and each other. Along the way, you gain valuable exposure as a professional and as a writer. Since then I've written newsletters and newsletter columns for others, including a neighborhood association and a fitness center. Solo-preneur professionals often are surprised to discover the power of newsletters to help their organizations attract and retain members, as well as explode networking potential for themselves and their members. Here are 7 tips I like to share with my own clients. (1) For the best newsletter content, spotlight your members. Call them and ask, "May I interview you for a story?" People enjoy reading about the superstars, but they relate closely to stories of members like themselves. Don't be surprised if "ordinary" members resist being interviewed, especially if they're also clients. They'll say, "I'm too shy," or, "Nobody wants to hear my story." But once they're featured, they are loyal for life. While living in New Mexico, I wrote a newsletter for the fitness center where I worked out. They always asked for extra copies to take home. "Your name in print" still carries power even in a jaded society.When your members are self-employed professionals, you don't even have to write the story. Just invite randomly chosen members to be "spotlight of the month." They'll come up with a promotional message that everyone will enjoy reading. I was on the fence about renewing a membership myself -- until I was invited to be in the spotlight one month. That group gets my dues next year.
(2) Double your coverage by assigning volunteers to interview each other. Now you get 2 people to feel involved -- the interviewer and the interviewee. New members welcome the opportunity to make connections and maybe find a future mentor. You'll get senior members who normally would be too busy, because they realize they're making a direct contribution. (3) Stir up as much controversy as possible. No need to be dull. My professional newsletter featured a humor column. Many readers were college professors (and I was too, at the time)so we created a satiric view of academic life, featuring heroine Maybelle Marketing, her cat Fluffy whose claws were registered as lethal weapons, and hints of midnight meetings with the mob. My column may not have done much for my academic career, but I honed my writing skills and got a lot of attention for the group and the paper. This format may not be appropriate to your own organization. But maybe you can ask some senior members to write editorials. Some newsletters feature debates with pro vs. con statements on controversial issues. (4)Celebrate every member's achievement you can find. You don't have to wait for someone to win a national award. Your members will win marathon runs and coach winning soccer teams. They'll acquire promotions, houses, children and dogs....readers love this stuff.You get the winners involved -- and you remind everyone that they're participating with a smart group of achievers. (5) Recognize the power of networking with newsletters. Everybody knows the newsletter editor and (if you do a good job) everybody wants to talk to you. After a surprisingly short time, you realize your newsletter practically writes itself. You are getting known faster than if you attended 22 networking luncheons.It's the ultimate win-win: you get to brag about others and you display your own skills in a low-key, creative way.
By: Cathy Goodwin

Some Facts About Women in Business

Since mentoring many small business hopefuls, I have come to realize a very disturbing fact. Many very bright and hopeful female entrepreneurs have crossed my office threshold with the mistaken idea that just being a woman gives them an advantage over their male counterparts. Sadly, this is not as true as we have been led to believe.Certainly the female population of today is much better off than their mothers or grandmothers, but obtaining financial support, loans is not viewed by bankers any differently than it is for male entrepreneurs. A myth has been circulating for years that has led entrepreneurs to believe that womenowned and minorityowned businesses can obtain loans easier. Unfortunately, that is only a myth.If your entrepreneurial dream requires a bank loan, the process is not any easier if you are a woman or a minority. The only slight advantage is that there may be additional lending sources available if you are in either of these categories. But you still have to sell the lender on your business and means of repayment.Both male and female executives in the corporate arena have much in common in terms of professional aspirations. However, the playing field is far from being equal. A survey was done by a non-profit research group called Catalyst recently. Male & female executives at 1,000 of the largest corporations in the U.S. were surveyed and more than half of the women said that they aspire to a CEO position. They were even willing to make sacrifices such as delaying a marriage and or children, and that very willingness shouts to us that the field is not equal.Other survey results were as follows:49.5 percent of all employed managers and professionals are women, but they still tend to manage only other women.The highest-paid female executive still earns only 68% of the salary paid to her male counterpart.Firms that include women on their senior management teams showed greater improvement in corporate performance.62 percentof the firms that included women on their senior management team saw their market share grow, compared with only 39% of companies with no female senior management.Advancements in technology should help ease the movement of more women into leadership. Computers enable women to work more flexible hours and better balance work and family commitments, which is not expected of their male counterparts. (How equal is that?)So-called feminine leadership traits will grow in importance in the 21st century, according to more than 160 international companies and 75 senior executives a view of their firms progress toward gender equity.
Most respondents, predominantly male, predicted wide-spread abandonment of the command and control managerial style for a more team-oriented approach. That does not seem all that bad to me. I can think of a lot of companies that could use more teamwork and less monarchy leadership.These business gurus saw this new style as requiring skills that are more feminine than masculine, thus giving an edge to female managers. However, another 15-year study has shown that female managers are no more inclusive or democratic than men when making workplace decisions.As grim as these facts might be, I do not want to discourage any prospective female entrepreneurs. We female business owners know that we may have to work twice as hard for half the recognition and pay, but ladies statistics show we will outlive our male counterparts.We know that any woman who is a wife and mother and also in business, could do the job of two air traffic controllers without breaking a sweat even as the airport burns to the ground.
By: Ann Williamson

You Can Make Money When You Are an Entrepreneur!

If you are eager and are really prepared to work for long hours, you can make money on the internet. Are you going to do it the right way? This article is going to cover what are required to become a potential entrepreneur.There are successful entrepreneurs, who have found an excellent work from home business, made a success of it; and will even share there secret with you. However, we are all different and what they did to succeed will not necessarily be successful for us. Here is the real crux. An opportunity is worthless, unless it is turned into a viable business opportunity.There are unlimited opportunities and many entrepreneurs have become successful beyond their wildest dreams, because they all have three things in common:They are passionate about what they are doingThey are aware of their strengths and weaknesses. They are supported by friends and family.PassionTo find the right work from home business, start with your passion. List all your passions, the things that you love doing, everything that have a purpose Keep that list in mind when you make a decision about which opportunity to pursue and check that it relates to one of your passions.Strengths and weaknesses We are all different and have unique strengths and weaknesses. All these strengths and weaknesses can be further developed. However by further developing these known strengths and weaknesses you are in a better position because you do not have to start from scratch. Make use of what you are good at.SupportBe grateful for the support that you get from friends and family. Teamwork is always more successful than individuals. These unique strengths and weaknesses not only create a friendly working relationship, but the interaction provides more new ideas and motivation. Be realistic on what is needed to complement your home business and find the best suppliers or subcontractors that are required to succeed.
ConclusionNo one can tell you which the best, work from home business opportunities is. But with the awareness of your own passion, unique strengths and weaknesses and with teamwork, you will be in a position to select the most profitable work from home business.From the first day that you start your Internet home business all that you will read about is that the money is in the list and that never changed. The way you build your list has changed, but you still need your list, if you want to be successful with your internet home business. The problem is that creating and maintaining that list is not very easy and requires hard work. To find the right products to sell can be time consuming and difficult.To summarize this article yes, you can become that potential successful entrepreneur, but only if you are prepared to learn and willing to work hard at it. Set some goals and follow them. Goal setting has given thousands of people all over the world a successful way to financial freedom.
By: Willem Steyn

MLM Success - Your Check Will Grow When You Grow

I want to make a fortune and I want to make it now.That's the attitude of the majority of people that start in MLM or network marketing. People that have been broke all of their lives or at the very least, just getting by, expect to be rich in no time when they start an MLM business.Although MLM has literally changed the lives of so many people around the world, the real reason why people become successful is so simple. Two words. Personal growth.Most of the time you will not become successful in MLM if you don't discover and fully embrace personal growth. Don't get me wrong you may experience some success, you may even have tremendous success, but it will only be a fraction of what you could gain if you were serious about becoming more than you are today!We have a member of our team who has been successful, but his success reached a peak and now his income has fallen. Years ago it was obvious that this was coming but he wouldn't listen. He had begun to believe that he was a great leader when all he really cared about was himself, a sad fact that others began to see as well.He didn't need to grow or learn from anybody because he knew it all. Because he was blessed with an outgoing personality and charisma he was able to become successful, but it was a house of cards that would not last. If only he would have been as committed to personal growth as he was to showing off, this never would have happened.Ego. That little word has caused so much damage in so many lives, especially in MLM. If you are new to MLM we hope that you will hear these words, your check will grow when you grow. We would never have experienced long term MLM success if we hadn't decided to listen and learn from other more successful people. So, what's the best course of action if you really want to experience MLM success?Read the best success books you can get your hands on. Think and Grow Rich by Napoleon Hill is still one of the best books to get you to start thinking differently. You are no longer an employee, you are now an entrepreneur, and entrepreneurs think differently than employees.Stop listening to the radio and fill your mind with the vast storehouse of knowledge from Joyce Meyer, Jim Rohn, Les Brown and others. Make a decision to learn more so you can earn more. Find at least one or two people that will mentor you and hold you accountable so that if you start to believe that you are infallible they will straighten you out.
Although we are successful beyond our wildest dreams we still make mistakes and you will too. Nobody expects you to be perfect but if you are ever going to become really successful in MLM you will have to engage in a deliberate process to become more than what you are today.
By: Scott Miller

The Decision Making Process

Every organization needs a manager that is able to make the right choices because there is a very thin line between success and failure. Every decision counts and every time a manager makes the right decision, all levels of the organization are affected and profitability will increase. So how can a manager make effective decisions that will enhance the overall profitability of the company? There are seven steps a manager needs to be aware of.The first step is to identify the cause of the problem. For example, a manager needs to know the reason why the sales are decreasing. After the problem has been identified, it is time to identify the decision criteria. This means that the problem is because of lack of computers, the manager needs to know the different aspects of what to look for in a computer. Some of the considerations he can look into include the price, the warranty, the screen size and the reliability of the computer. Meanwhile, the second step in decision making is allocating weight to the considerations found in step one. So if the criteria include price, warranty, screen size and reliability, the manager should know which among these aspects is the most important. For example, if the most important criteria is price then the manager needs to give it a score of 10 and then give the appropriate score to the remaining criteria to determine what kind of computer to buy. Then the third step is developing the alternatives. In this step, the manager find out the different brands that is available in the market to come to the best decision for the organization. The fourth step is the analysis of the alternatives. Basically, a manager needs to look at the features that can be found in each of these brands. The fifth step then is the selecting from the alternatives. After looking at the different features, the manager can now select the best computer model that will suit the needs of the organization. The sixth step in the decision making process is the implementation of the alternative. The concept behind this step is conveying the decision to all members of the organization that are affected by the decision. In the case of our example, the manager should inform the members that they will be using computers and that training will be provided if necessary. This leads us to the last step in the decision making process which is to evaluate the effectiveness of the decision. The manager needs to know if the organization is actually better off after the computers had been introduced and if the problem in step one still exist, then analyzing what went wrong in this endeavor is important to be able to make more effective decisions in the future.
By: Obinna Heche

6 Free Ways To Make Money Online

Regardless of whether you are operating an online or offline business, it's important that you reduce your costs, thereby increasing your profits. Although advertising is an investment in your business and not an expense (if done correctly), you should be on the lookout for free methods of marketing, and free ways to make money online. Once the sales start to roll in, you can then invest some of your profits into paid methods of advertising. But let's focus on some of the free methods for now.1. Article marketing is probably the most effective free way to make money online (and my favourite). Writing articles does take up a lot of time, but I feel that there's nothing more satisfying than creating quality content that can help people solve a problem. Once you submit your article to the article directories, you will begin to get targeted traffic from people that are interested in what you have to say. Web masters and ezine publishers will also pick up your article to use on their site or in their newsletter, which will give you even greater free exposure. Don't forget to research keywords and place them in your article. This will enable your article to rank well in the search engines (more free traffic).2. Blogging is also an excellent way to drive free traffic to your web site. You can set up a blog for free, add regular content, link to your main site, and promote affiliate products. Make sure that you "ping" your blog every time you add content. This will alert the blog directories that you have made a new post, which will bring in the traffic. The search engines love blogs because of the fresh, regular content. So if you are consistent with this method, you will be getting picked up by the search engines more and more. 3. SEO (search engine optimization) is simply the on-page and off-page optimization of a web site. You optimize the content on your site by placing well-researched keyword phrases that target the right audience. With off-page strategies, the idea is to get tons of back-links to your site (from article submitting and a linking campaign) so that you rank well in the search engines. If you can get on page 1 of the search results for your keywords, you will get massive amounts of free traffic.4. Forum participation gives you the opportunity to ask questions, learn, and also to help other people. If you have a link to your web site in your signature file, not only does this give you back-links to your site, but it also allows people to click through to your site. Make sure that you contribute useful information, rather than blatant advertising. 5. Linking is a campaign of creating links pointing back to your site. One-way links are much better than reciprocal links in terms of ranking with the search engines. So apart from submitting articles with your link in it, you can submit your URL to link directories either manually or with submitter services or software. Or you can approach high-traffic web sites that are related to your niche and ask if they will link to you. The benefit to them is that they have useful content and links to offer their customers. So it's win-win for both of your businesses.
6. Traffic Exchange sites allow you to surf members' web sites in exchange for advertising credits. These credits give you views or visitors to your site. The best use of traffic exchanges is to promote your own compelling lead-capture page to get opt-in subscribers. If your page is short and attention-grabbing, you will get more people signing up to your offer, rather than losing them with a long sales page. Once you build your list, you can follow up until you make the sale, and then consolidate that with back-end sales.Free ways to make money online usually involve more time and effort. But if you work these methods on a consistent basis, the long term results are often better than the paid methods. And you'll also increase your bottom-line profits by reducing your advertising costs.
By: andrew jones

Top 3 Root Causes Internet Marketers Fail And How You Can Avoid Them

Internet marketing can be a very confusing world to get involved in when you are first starting out. First of all, there seems to be an infinite amount of information out there about how to market a product or service to make money online. Just do a google search for 'internet marketing' and you will get 367,000,000 results returned! It's very easy to get overwhelmed by the vast amount of information. So here are the top reasons that 95% of people that market online fail and more importantly,let's analyze why 5% do succeed and how you can be in that elite 5% of flourishing internet marketers. Let's get down to the root causes and not just analyze the mechanics of why internet marketers fail: 1. Giving Up Too EarlyIsn't this the reason most people fail in anything they do not just internet marketing. I mean, think about it, most people start something new with excitement and anticipation and in the beginning they probably see some improvement since when you are starting there is nowhere to go but up. But, inevitably at some point, disappointment occurs. This disappointment may be in the form of buying some product that promised to do something extraordinary but after purchasing it, you realize that it is inferior and worse yet, you can't track down the company to get a refund even though you were promised a '100% Satisfaction Guarantee'. If you have been marketing for any amount of time, you have probably experienced this, I know I have.Another form of disappointment may in the form of not hitting your goals as far as income is concerned. Most people have expectations of income when they market anything online whether the income expectation is explicitly written in the form of a dated goal or simply stored in their subconscious memory, the expectation to make a certain amount by a certain time exists. When this goal is not reached, which is the case with 95% of new internet marketers, disappointment occurs and most people react by finding some 'excuse' that prevented them from achieving success in their online business, so they quit or they come up with some other reason that stopped them from succeeding. When in reality, their 'disappointment' is simply one of the necessary stepping stones to internet marketing success. The most successful internet marketers are also the ones that have failed the most. But, they learned from each failure and in most cases were glad they failed because they know it is part of the process of mastering anything in life. So, prepare yourself for some setbacks and disappointments, do not look at them negatively, rather see them as blessings, and as incredible opportunities to sharpen your skills as an internet marketer. Here's a tip, since you know you are going to fail at some point, why not fail quickly learn from your mistakes, dust yourself off and go fail again. As long as you learn from each mistake, your success is inevitable. This is the fastest way to succeed in internet marketing. However, a word of caution, never do anything or buy any product or service if you cannot afford to fail.
If failing at something as an internet marketer will leave you homeless or bankrupt, then do not do it. You must be able to afford to fail. If you cannot afford to fail, then do not do it because if you are new at it, you will most likely fail at some point. This is not being negative, it is reality. Do not give up at any point in your internet marketing career because that is a surefire way to fail. Restructure your thinking about failing and instead of getting upset, analyze what went wrong, make some adjustments and get back in the game immediately. Remember, each failure brings you closer to the success that you desire in your online business so stay with it.2. No Written Clearly Defined Goals And Action PlansThere is power in writing something down like a goal on a piece of paper and when you attach a date and a compelling reason for pursuing an online business, your probability of success has increased dramatically. Why is this so? Well, first of all having all this written is great but the real secret is reviewing this written material daily. Yes, that's right, you need to review this stuff each and every day, preferably multiple times a day.Review this material daily, by the way you need not take 30 minutes of guided meditation to do this, just put your focus on the material you've written down for 2-5 minutes each time, skim through it. Review how much money you see yourself earning from your home based business, when you see yourself making this money and why you want to make this money. Do not skip the reason for doing an online business because this is the key to it.So why bother with all this writing and reviewing, after all I got enough things to do in my life already, right? Well, remember earlier we said that giving up too early was one the main reasons internet marketers fail in their online business, one the main reasons they do give up is because they have not programmed their minds for online business success.What do I mean by this? We are constantly being bombarded by information from newspapers, television, radio, friends and family. Unfortunately, most of this information is not ideal to developing a psychology that can handle failure and persist no matter how tough things may seem in your home business.In fact, most of this information just makes you want to quit your online business endeavors, am I not right? This is where reviewing what matters most to you when it comes to your internet business and keeping it front of you and in your conscious memory everyday comes in. When you review your reasons for wanting to make money online, and you do this daily, you are in essence re-programming your mind for online business success rather than failure which by the way is the default setting if you do not take charge of this process.Pretty simple stuff, yet 95% of online marketers do not do this. Why? For some, it is lack of knowledge, this of course does not apply to you, you now know. For others, it is distractions that get to them, they get caught up in their short term daily routines rather than stopping and asking themselves what really matters to them and then taking the vital steps necessary to design that life. There are patterns to success in online business, and I guarantee you that if you were to analyze the most successful internet marketers, and in general the most successful people in the world in their respective professions, this is a pattern that will show up time and time again.So, do this step to its fullest and you will already be ahead of 95% of internet business owners out there and will be on the fast track to internet marketing success.
3. Lack Of CommitmentAn online business is still a business and requires a certain level of commitment. There is no free lunch. Yes, it is much simpler than a traditional brick and mortar business and it can be run completely out of your home but do not let that fool you into thinking that there is no effort involved.On a side note, most people fail to commit to their online business because they simply do not enjoy doing the activities necessary to make it a success. So I urge you to find different online opportunities to earn income and research different way of marketing your business and stick to those that you enjoy. If you find yourself doing something that you do not enjoy and it is one of those things that is necessary for your online business success then,what you need to do is change your focus. Ask yourself this simple question, 'What can I enjoy about this?' or 'What is good about this?'.Consistently ask yourself this question and your brain will give you some answers that may change the way you look towards that activity. Remember that focus produces results and a lack of commitment means that you are not focused towards your internet marketing career and your results will be compromised. Cut out some hours of television, find ways to add time to your online business career. The results are worth it. Stay committed.Stay in the game, do not give up even when all hope seems to be lost in your internet marketing career, because the next step you take could unlock the floodgates of abundance to your online business. Write down the reason for pursuing an internet business, attach a date and income expectation and review this information daily. Make it a habit. Do it once when you wake up and once just before you go to sleep. Keep it simple. Put in the time to learn your trade as an internet marketer, there are specific skill sets you need to acquire and some of these you cannot buy and can only be acquired through a dedicated commitment and through experience. Enjoy pursuing your home business.
By: Shakil Zaman

3 Easy Ways to Build Your Platform

Did you know the most important asset you have in your business is your platform? It's true. You may be asking what your "platform" is? Well, it's like your personal portfolio for your business. It includes media you've received, awards you've won, your websites, your blog, your ezine subscribers, your books, your products... your speaking engagements, your client list, testimonials... basically everything that represents the solidity of you and your business.I admit I was surprised when I first learned this, too. After all, so many entrepreneurs focus on delivering their product or service without focusing on building their platform. Whether or not you ever want to be on Oprah, get a six-figure advance, or be written up in the New York Times, your platform is still important... because it represents how well you are sharing your valuable work with the world. And, that, my friend is why you're in business, isn't it? This isn't about being "famous"; it's about being well known and respected in your field of expertise. I call this underground celebrity. You know, the kind where nobody "out there" knows who you are, but when you're around "your people" you feel like a celebrity.The good news is there are a few simple things you can do to build your platform. Here are my top three ways to get started today: 1. Publish an email newsletter.Every business owner needs to be growing their list of potential clients and customers. And, the quickest and most inexpensive way to do this is publishing an email newsletter. It can be easy to get started by simply emailing your newsletter to a few friends and family members who give you permission to do so. (Please get their permission, or it's considered illegal SP^AM.)To start, decide how often you're going to publish your newsletter and stick to that schedule, whether you send it to one person or thousands of people. Most Internet marketers suggest a frequency of at least twice per month.
Then, decide what content you'll put in your newsletter. You could include a personal greeting, article, tip, calendar of your events, recommended resources, or anything else that will serve your audience and be of Value. Do not make your newsletter entirely self-promotional. Your list will grow because of the valuable information you share with your target audience. But, do be sure to showcase your expertise. After all, this is about building your platform and become an "underground celebrity." 2. Begin public speaking.I know there are statistics showing most people would rather die than speak in front of an audience. Sorry, but if you want to build your platform fast, you're going to have to get used to speaking in front of an audience. It's easier to get more business, when you get out there and showcase your expertise... in public. The best place to start speaking is at local networking meetings. Check out the calendar of events in your town newspaper and see what "happenings" are going on. Make note of any organizations or groups that list a speaker as part of their meeting agenda. Then, let your fingers do the walking via telephone or keyboard and pitch yourself as a speaker. (Or better yet, delegate this to your assistant.) Just make sure you have your talk title, description, bio and professional picture ready to be emailed prior to calling. Chances are the person you speak to will want to see this information.Another option is to put this information on your website and send them to that page. Then, once you're in front of an audience, invite them to "opt-in" to get your Free email newsletter so you can continue building a relationship with them... and eventually let them know about your products and services!3. Get talked about in the media.You may be thinking "Oprah" right off the bat. But, hold your horses. You've got a much better chance of being featured in your local newspaper than on "Oprah." So, let's focus on that. The first thing to keep in mind is local reporters are Looking for newsworthy stories. Your job is to make your message "news." The best way to do this is write a press release that pertains to something current in the news and tie it in to your area of expertise. For example, you're a career expert and you read an article about a layoff in your town. Your press release would address the "news" of the local layoff and you would feature yourself as an expert by offering tips to discover a new career after losing your job. Get the idea? A little creativity will go a long way in tying your expertise to local news stories. Remember this. When you submit your press release, do your homework. Make sure you are familiar with the publication/show you are pitching and find out Who you should send your press release to, and in what format (email, fax, mail). The media will be happy to know you're actually familiar with their publication/show. Lastly, keep a list of all the media exposure you receive as this is part of your platform. Prospect clients often choose to work with people who have a track record of being seen as an expert by the media. Implementing simple platform building strategies like these will help build your foothold in your market. If you're just getting started on your business, incorporate these strategies Now so you've got an established platform as a foundation for your success. And, if you're already somewhat established in business, but haven't built your platform as much as you'd like... it's never too late to start.
By: Christine Kloser